With no budget for photography and not much as far as product imagery available to work with, copy becomes the hero for a series of clever print ads for XM Satellite Radio. Working with the team at Saatchi & Saatchi, Toronto, I was tasked to craft a whole lot of delightfully written copy into the shape of a sock and a scarf, each illustrating a uniquely Canadian reason for people to give the gift that keeps on receiving during the holiday season.
Back to Top