Working in a hybrid role between the creative and studio departments with the team at Saatchi & Saatchi, Toronto, I helped with articulating and implementing aspects of a refreshed Toyota brand into various retail tactics and consumer touch points.
Among the refreshed tactics were the graphic panels for Toyota's branded transport trailer trucks, as well as the packaging and labels for Toyota Touch, a line of car cleaning and detailing products sold through various dealership locations.
Images of the Camry Hybrid, Matrix, Yaris and others from the Toyota line-up were placed front and centre against a clean, white background displaying a pattern composed of repeated keywords highlighting various core traits for each vehicle.
Amidst several other potential concepts for the redesigned Toyota Touch branding, a visual image of a wave of water isolated against a clean, white background was explored and worked into designs for various product packaging and labels. Colourized versions of the water wave image were created to match the colours of certain liquid based cleaners such as multi-purpose cleaner, glass cleaner, spray wax and wash & shine soap .
