While working with the team at Leo Burnett, Toronto, I was asked to help with the creation of a series of custom logos for The Score. Rendered as fictional team emblems, each logo depicts the less than favourable alternatives to The Score for college basketball fans to turn to for bracket prediction information throughout NCAA March Madness. The logos were integrated into a series of printed scorecards which were passed out at street level to help promote The Score as an essential hub during the single elimination tournament.
