A summer team building event for a Toronto based healthcare communications agency served the purpose for the design of an emblem to help commemorate the annual tradition, taking place in Ontario's Muskoka region. While working with the agency team, I was asked to create a graphic to be printed on the backs of hoodies which were given out to members of the agency staff at the event.
Offering a not-so-subtle nod to a beloved Canadian camping culture and apparel brand, the design features the agency name set in an emblem style logo capturing the laid back spirit of the event.